It was supposed to be a classic.
The fight nearly seven years in the making, the fight that would see who the better man truly was, the fight that would either give one man a second chance at immortality or give another some sort of legacy-saving vindication.
But when the dust settled on Saturday night in Las Vegas, there could only be feelings of disappointment.
On one side, Dustin Poirier was mocking his fallen foe's signature taunt and snapping at him to shut up even as staff were checking the man's broken ankle. On the other, Conor McGregor sat wounded yet uncharacteristically defiant even for him, insisting that he hadn't truly lost and repeating allegations that the victor's wife was cheating on him with the Irishman.
It was a display of poor sportsmanship that the UFC hadn't seen since a previous McGregor loss, when Khabib Nurmagomedov decided that the best way to celebrate was to attack the corner of the man who had taunted him for weeks prior to their bout. But something was different. And worse.
WHEN PRIDE MATTERS TOO MUCH
To truly understand how and why McGregor could lose any sense of decency or sanity after suffering a broken ankle, it is important to understand the man himself.
McGregor has always been a larger than life persona in the world of the Ultimate Fighting Championship. It all started when he put down Marcus Brimage in Sweden in 2013, basking in the glow of a post-fight bonus and crowing that he'd tell the welfare authority in his native Ireland to, in his words, "fuck off." There was, and still is, an aura of unbridled ego around him that the UFC and company president Dana White latched onto almost instantly. There was the fight in Boston against fellow future champion Max Holloway, where he afterwards bragged about how many people supposedly died to make the expensive watch he was wearing. There was his declaration that he and his fellow Irishmen hadn't come to take part, they had come to take over. There was the swagger that he seemed to bring with him wherever he went, whether it was on the undercard of an event headlined by Demetrious Johnson that people barely seemed to have interest in or whether it was on a Fight Night event against lowly Dennis Siver.
It wasn't until 2016 when the cracks finally showed. On short notice, his quest to become a simultaneous two-division champion got sidelined when Lightweight Champion Rafael Dos Anjos suffered an injury and Nate Diaz stepped in. McGregor shone in the first round but suddenly his energy levels plummeted. Minutes later, he found himself on the wrong end of a submission for the first time in the UFC and the gloating from the detractors was on.
Then he won a hard-fought rematch a few months later.
What happened differently in the Diaz bouts compared to the two Poirier losses?
For starters, McGregor hadn't truly suffered a setback since arriving in Sweden for the Brimage match. Sure, he had a rough first round against Chad Mendes the year prior to the fateful Diaz series, but that was a mere blip on the screen. "The Notorious" had to come back down to Earth. He had to adjust his way of in-cage thinking. As a result, he edged out the win.
The Poirier fights were different. He had already had more than a few chunks of extra baggage to deal with: the failed boxing endeavor against Floyd Mayweather, the catastrophic Nurmagomedov feud, and all the legal headaches in between. But in the third fight at UFC 264, there was no sign of any real adjustments like with Nate Diaz. He was fighting much the same way he had in their second encounter and it wasn't exactly paying off.
Then the ankle decided to leave town early.
McGregor has always been a proud man. It's made his moments of introspection, however few they are, perhaps that much more meaningful. But on Saturday night, sitting on the ground in clear pain, he was also a frustrated man. Three losses in his last four fights. One loss kept him from reclaiming his Lightweight throne, the others seeming to slam the door shut on his chances possibly for good.
And in that moment, he boiled over.
THE OFF SWITCH (OR LACK THEREOF)
In professional wrestling, the bad guys, or "heels" as they are known, are not supposed to be liked. They are supposed to make you want to pay to see them get wrecked. That's not to say they aren't supposed to have great success, but they're supposed to be able to do so and soak in the disdain.
Since their early days, the UFC has had their heels, even when the company tried and still tries to distance itself from any of the showman elements of pro wrestling. Tito Ortiz wearing a "Gay Metzger Is My Bitch" shirt to rile up Ken Shamrock and then laughing at Ken when being threatened with being beaten to a living death (Shamrock's poorly chosen words, not mine)? There's a reason he was nicknamed the "Huntington Beach Bad Boy." Chael Sonnen goading Anderson Silva into two incredible Middleweight title defenses by mocking Silva's native Brazil? Taken from the playbook of any country-antagonistic heel. Brock Lesnar telling everyone upset with his mauling of Frank Mir that he was going to go home, drink a non-sponsoring beer, and have sex with his wife? Well, Lesnar was in WWE before his short MMA run so he knew how to play it.
And Conor McGregor never shied away from that route. Except he pushed the envelope further. He painted himself as a conqueror who would turn the poor areas of Brazil into sweatshops to aggravate Jose Aldo, ignored any sort of racial basic decency in taunting Mayweather, took aim at Nurmagomedov's family and Islamic religion, and made "your wife" comments that either came from a Call Of Duty lobby or a shitposting board.
But the difference between the previous examples and McGregor is simple: the off switch.
Tito may have had his barbs for the Lion's Den but he knew when it was time to step back from the line. Chael admitted that his verbal attacks on Brazil were an act and was happy to set it aside after losing to Silva a second time. Lesnar was willing to be gracious after his losses to Cain Velasquez and Alistair Overeem.
McGregor had that off switch at one point, but somewhere along the line it broke. Whether it was his rapid rise going to his head, whether it was frustration over the Mayweather debacle, or whether it was possibly UFC brass raking in the dough, suddenly the inhibitions were gone.
And with it went many of his fans. Many of whom were all too willing to join the detractors in celebrating his newest setback.
WHAT TWO WRONGS STILL DON'T MAKE
McGregor's antics have garnered him plenty of attention but it also has garnered him plenty of scorn from fans and fighters alike. No other MMA heel before him had dared to claim spousal infidelity or insult an entire religion, simply because even Chael Sonnen at his most vociferous had the common decency to not go that route. Added alongside McGregor's frequent run-ins with the law and his attack on a bus in a severely ill-advised attempt to avenge an insult to one of his teammates, and few would dare admit they were a fan of him at all.
But there is a very foul tendency among humans to celebrate the failures of people they don't like, whatever the reason may be. And fans were more than happy to pounce before McGregor could be taken out of the Octagon. By claiming that a possibly career-ending injury was karma for anything and everything McGregor did wrong, that tendency came through. And the fans were not the only ones. Poirier himself was all too happy to mock McGregor's signature strut while McGregor was still getting tended to on the canvas and showing little respect to his opponent.
It's hardly the first time, as fans and fighters were all too happy to gloat after McGregor got caught off-guard against Nate Diaz, or after his unsuccessful outing against Nurmagomedov. There were even people willing to insist that Khabib (who has his own skeletons in the closet, ones that McGregor was quick to try to drag out) did nothing wrong in inciting a brawl between their corners despite the fact that the Nevada State Athletic Commission made very clear that both were to blame.
NSAC's rulings made a strong point (rare for that body): after all this time that people have been on this planet, two wrongs still do not make a right. Yes, McGregor's comments have been out of line for some time. Yes, there should be consequences for those. No, those consequences do not come in the form of a knockout or a submission, or in the case of UFC 264, a shattered ankle. But that foul tendency keeps coming up over and over again, and it won't stop with McGregor retiring from the sport. It'll just find a new target.
And those should be rejected as much as McGregor's words, but they won't because there's one other toxic element to the whole sad mess.
ENABLING CONTROVERSY
In 2002, the UFC had its first big break under their new management when UFC 40 got 100,000 buys on pay-per-view. The big draw was Tito Ortiz and Ken Shamrock finally facing each other some time after the aforementioned "Gay Metzger" incident. Tito got eyeballs on the product thanks to his controversy.
Controversy that longtime UFC President Dana White has always been willing to exploit for a few extra dollars.
It's why Ortiz, Sonnen, and Lesnar were given as much as they were, because White seemingly understands how wrestling heels are supposed to work. And it's why McGregor and Jon Jones get as long a leash as White sees fit.
Except White's insistence on letting everything go with the latter two is why both have been problematic. McGregor's actions have led to nothing, while Jones' only setbacks have come from the legal system and drug test failures. The only reason White finally took and kept the Light Heavyweight belt from Jones was because "Bones" dared to do one of the many things that White hates. Which could be anything, given White's nature.
McGregor's actions may give people reasons to tune in but it also means that White is never going to do anything to curb him. Why would he when it means more money into UFC coffers? There's not exactly been a law of diminishing returns in effect and as much as many of McGregor's detractors insist they won't watch his fights and get upset when people do, this cycle is never going to end and White absolutely deserves plenty of blame for exploiting and encouraging it. And as long as he also suffers nothing from doing so, he's got no reason to stop.
THE SAD REALITY
So what exactly should happen? NSAC indicated in the aftermath of the McGregor/Nurmagomedov feud that hard limits have to be put in place. But considering it's been almost three years since then and they've done nothing it's clear that their priorities are elsewhere. The UFC isn't going to do anything. McGregor's camp, which has done enough damage by not doing anything to encourage any growth in his skillset, could clearly care less. And the fans and fighters could care less about glass houses.
In the end, the cycle is likely going to continue. McGregor will keep playing the heel without an off switch. Dana White will keep him from having an off switch so he can have a few bucks. Fighters and fans will be drooling for a chance to continue to celebrate his demise. And nothing is going to change. Even when McGregor finally does hang them up someone else will likely fill his place in the Circle Of Lunacy.
When McGregor's ankle gave out, we all lost.
Just not like how anyone could have thought.


















































